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Friday, January 18, 2019

Microsoft gives up Cortana’s fight against Alexa and Google Assistant



Nadella sees Cortana more as an assistant to, er, other digital assistants
By Darren Allan 1/18/2019

Microsoft’s chief executive has admitted that Cortana isn’t being positioned to compete directly with the likes of Alexa or Google
Assistant. Rather than aiming to rival these digital assistants, Satya Nadella takes the view that Cortana should be built to integratewith the competition, and for example, become a handy skill for Alexa users to benefit from. As Business Insider reports (via Betanews), Nadella observed: “Would it be better off, for example, to make Cortana a valuable skill that someone who is using Alexa can call? Or should we try to compete with Alexa? We, quite frankly, decided that we would do the former. Because Cortana needs to be that skill for anyone who is a Microsoft Office 365 subscriber.”

He then observed that you should be able to use Cortana on Alexa or Google Assistant devices just like you use Microsoft’s various apps on Android or iOS.

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